6p-9p Welcome Reception
7:30a-8:15a Breakfast
8:15a-8:30a Welcome
Speaker:
Jeff Lunsford, CEO,
Limelight Netowrks
Jeff Lunsford, CEO,
Limelight Netowrks
8:30a-9:15a The Future of Digital Media
Speakers:
Michael Gordon, CSO & Co-Founder,
Limelight Networks
Carl Goodman, Senior Deputy Director, Museum of the Moving Image
Innovations in digital media are transforming many aspects of our personal and professional lives — from new ways to engage with media and entertainment to new strategies in marketing, commerce and even politics. This session will explore the future of digital media by first taking a historical look at the evolution of media and the rapid pace of innovation that that we have experienced in the past few decades. We will then discuss the opportunities and challenges that lie ahead and what they may mean to today's business models and monetization strategies.
Michael Gordon, CSO & Co-Founder,
Limelight Networks
Carl Goodman, Senior Deputy Director, Museum of the Moving Image
Innovations in digital media are transforming many aspects of our personal and professional lives — from new ways to engage with media and entertainment to new strategies in marketing, commerce and even politics. This session will explore the future of digital media by first taking a historical look at the evolution of media and the rapid pace of innovation that that we have experienced in the past few decades. We will then discuss the opportunities and challenges that lie ahead and what they may mean to today's business models and monetization strategies.
9:15a-10a The Six Secrets of Successful Rich Media
Speaker:
Jim Guerard, VP & GM,
Dynamic Media Organization,
Adobe Systems Incorporated
As the distribution of entertainment content continues to shift from traditional media vehicles to new ones such as the web, mobile devices, on-demand set top boxes, etc., new opportunities are wide open for content creators and distributors to reach their audience in more personalized, engaging ways. This session explores how broadcast and media companies are leveraging technology and new distribution and monetization models to engage their audiences. We will discuss customer examples in the rich media environment and what tools they use to be successful.
Jim Guerard, VP & GM,
Dynamic Media Organization,
Adobe Systems Incorporated
As the distribution of entertainment content continues to shift from traditional media vehicles to new ones such as the web, mobile devices, on-demand set top boxes, etc., new opportunities are wide open for content creators and distributors to reach their audience in more personalized, engaging ways. This session explores how broadcast and media companies are leveraging technology and new distribution and monetization models to engage their audiences. We will discuss customer examples in the rich media environment and what tools they use to be successful.
10a-10:30a Break
10:30a-11:15a Panel Discussion: Creating Engaging Online Experiences
Speakers:
Moderator - David Hatfield, SVP, Products,
Marketing and Sales, Limelight Networks
Ron Berryman, SVP & GM, FIM Stations Group, Fox Interactive Media
Jason Davis, VP, Disney.com
Scott Kinzie, VP of Creative & User Experience,
Gaia Online
Nick Rockwell, EVP & CTO,
MTV Networks Global Digital Media
Delivering engaged users is the foundation of virtually every online business model. The variety of experiences can be as simple as elegant access to seldom seen historical political videos to massive and engaged communities. This session will showcase some of the best examples of how the online world is changing by engaging users in innovative ways.
Moderator - David Hatfield, SVP, Products,
Marketing and Sales, Limelight Networks
Ron Berryman, SVP & GM, FIM Stations Group, Fox Interactive Media
Jason Davis, VP, Disney.com
Scott Kinzie, VP of Creative & User Experience,
Gaia Online
Nick Rockwell, EVP & CTO,
MTV Networks Global Digital Media
Delivering engaged users is the foundation of virtually every online business model. The variety of experiences can be as simple as elegant access to seldom seen historical political videos to massive and engaged communities. This session will showcase some of the best examples of how the online world is changing by engaging users in innovative ways.
11:15a-12p Driving Revenue Through Rich Media
Speaker:
Daniel Khabie, CEO, Digitaria Interactive
Broadband communications is pervasive in homes and offices around the world enabling the high growth of digital media and web services. Add to this the epidemic growth of social networking and it is easy to see why the bar has been raised for consumer engagement and ecommerce. This session will explore how the interplay of Content Delivery Networks, the All Digital Generation, Web 2.0 and social networking technologies are enabling new kinds of distributed experiences for your customer and prospects, driving your bottom line. With commerce and brand selection decisions being formed across a broad spectrum of locations outside of a company's standard online presence and product reviews, testimonials, support discussions all taking place across the Internet, embracing this shift will have huge bottom line impact on your monetization strategies.
Daniel Khabie, CEO, Digitaria Interactive
Broadband communications is pervasive in homes and offices around the world enabling the high growth of digital media and web services. Add to this the epidemic growth of social networking and it is easy to see why the bar has been raised for consumer engagement and ecommerce. This session will explore how the interplay of Content Delivery Networks, the All Digital Generation, Web 2.0 and social networking technologies are enabling new kinds of distributed experiences for your customer and prospects, driving your bottom line. With commerce and brand selection decisions being formed across a broad spectrum of locations outside of a company's standard online presence and product reviews, testimonials, support discussions all taking place across the Internet, embracing this shift will have huge bottom line impact on your monetization strategies.
12p-1:15p Lunch
1:15p-2p From "Mass-media" to "Me-media": How to Meet the Changing Needs of Today's Online Audience
Speaker:
Richard Cottrell, CEO, Accenture Digital Media Services
The entertainment industry knows about change. Over the past 100 years, the industry has had to transform and reinvent itself as the result of the introduction of disruptive technologies — from radio to film; silent to sound, film to television and now, offline to online. During each transition entrenched players have been faced with a single imperative — adapt or risk losing your audience.
The great mass medium of the last 50-60 years — television — is rapidly losing its appeal for younger consumers who are redefining the way we consume filmed entertainment. Recent Accenture research shows that consumers under 35 are least likely to be satisfied with regular TV and one in three of all adults consume some content on a mobile device each week. These trends will continue as technology continues to alter the distribution landscape, allowing people to access content — music and ringtones, mobile TV and video — on their own schedule, wherever they are, in all kinds of ways. Industry analysts have predicted that the mobile content and services industry will grow by almost 70 per cent over the next five years to more than $150 billion.
As a result the opportunities opening up for operators in this market have never been greater. Nevertheless, substantial challenges remain across every part of the digital supply chain. This session will examine the latest consumer trends and explore what online audiences expect, what they want, what they need and how the entertainment industry can deliver these things in ways that are simple to access and universally available.
Richard Cottrell, CEO, Accenture Digital Media Services
The entertainment industry knows about change. Over the past 100 years, the industry has had to transform and reinvent itself as the result of the introduction of disruptive technologies — from radio to film; silent to sound, film to television and now, offline to online. During each transition entrenched players have been faced with a single imperative — adapt or risk losing your audience.
The great mass medium of the last 50-60 years — television — is rapidly losing its appeal for younger consumers who are redefining the way we consume filmed entertainment. Recent Accenture research shows that consumers under 35 are least likely to be satisfied with regular TV and one in three of all adults consume some content on a mobile device each week. These trends will continue as technology continues to alter the distribution landscape, allowing people to access content — music and ringtones, mobile TV and video — on their own schedule, wherever they are, in all kinds of ways. Industry analysts have predicted that the mobile content and services industry will grow by almost 70 per cent over the next five years to more than $150 billion.
As a result the opportunities opening up for operators in this market have never been greater. Nevertheless, substantial challenges remain across every part of the digital supply chain. This session will examine the latest consumer trends and explore what online audiences expect, what they want, what they need and how the entertainment industry can deliver these things in ways that are simple to access and universally available.
2p-2:45p Panel Discussion:
Next Generation Mobile Media Consumption
Speakers:
Moderator - Charles Golvin, Senior Telecom Analyst, Forrester Research
Jeff Karnes, VP of Marketing & Products, VoloMedia
John Smelzer, Sr. VP and GM,
Mobile Fox Interactive Media
Tom Kenney, President, Verve Wireless
Euan McLeod, Director of Mobile Solutions, Limelight Networks
Fourth-generation wireless technologies, including long-term evolution (LTE) and WiMAX, offer the promise of enabling a true rich media experience on the wireless device. With 100+ Mbps downstream and 30+ Mbps upstream speeds, publishers will be able to offer high-definition content while simultaneously enabling user-generated content to be contributed to the discussion. As a result, a wireless broadband-device carrying audience will have access to more high-quality content in more places than ever before.
Moderator - Charles Golvin, Senior Telecom Analyst, Forrester Research
Jeff Karnes, VP of Marketing & Products, VoloMedia
John Smelzer, Sr. VP and GM,
Mobile Fox Interactive Media
Tom Kenney, President, Verve Wireless
Euan McLeod, Director of Mobile Solutions, Limelight Networks
Fourth-generation wireless technologies, including long-term evolution (LTE) and WiMAX, offer the promise of enabling a true rich media experience on the wireless device. With 100+ Mbps downstream and 30+ Mbps upstream speeds, publishers will be able to offer high-definition content while simultaneously enabling user-generated content to be contributed to the discussion. As a result, a wireless broadband-device carrying audience will have access to more high-quality content in more places than ever before.
2:45p-3:15p Break
3:15p-4p A Behind-the-Scenes Look at the First Live Online Coverage of the Olympic Games
Speakers:
Eric Schmidt, Director of Media & Advertising Evangelism, Microsoft
Bhavesh M. Upadhyaya, Enterprise Architect, MGL Technology Solutions Group
Join representatives from Microsoft and NBC Universal as they share the challenges and technical hurdles faced in bringing to the world the largest live online event in history. With more than 1.3 Billion page views, 50 million unique visitors, 70 Million streams, 35 Million mobile page views and 10 Million hours of video watched in 17 days, the Olympics crushed every US digital record for a major event. The Microsoft, NBC and Limelight collaboration established a hew new technological and creative benchmark for digital production, delivering the Olympics where the audience wanted it and how they wanted it for the first time in history.
Eric Schmidt, Director of Media & Advertising Evangelism, Microsoft
Bhavesh M. Upadhyaya, Enterprise Architect, MGL Technology Solutions Group
Join representatives from Microsoft and NBC Universal as they share the challenges and technical hurdles faced in bringing to the world the largest live online event in history. With more than 1.3 Billion page views, 50 million unique visitors, 70 Million streams, 35 Million mobile page views and 10 Million hours of video watched in 17 days, the Olympics crushed every US digital record for a major event. The Microsoft, NBC and Limelight collaboration established a hew new technological and creative benchmark for digital production, delivering the Olympics where the audience wanted it and how they wanted it for the first time in history.
4p-4:45p Panel Discussion: Emerging Solutions for Contextual and Behavioral Video Advertising
Speakers:
Moderator - Michael Gordon, CSO & Co-Founder, Limelight Networks
Elisabeth Bentel Carpenter, SVP Strategic Business Development & Alliances, Brightcove
Jeff Karnes, VP of Marketing and Product, VoloMedia
Dan Scherer, Sr. Dir. of Business Development,
Kaltura
Rich media and video advertising in context offers the promise of connecting consumers with ad content they find personally compelling.
The rapid growth of a media quality experience online is accelerating the potential for targeting specific users and unleashing new monetization scenarios for online advertising.
Moderator - Michael Gordon, CSO & Co-Founder, Limelight Networks
Elisabeth Bentel Carpenter, SVP Strategic Business Development & Alliances, Brightcove
Jeff Karnes, VP of Marketing and Product, VoloMedia
Dan Scherer, Sr. Dir. of Business Development,
Kaltura
Rich media and video advertising in context offers the promise of connecting consumers with ad content they find personally compelling.
The rapid growth of a media quality experience online is accelerating the potential for targeting specific users and unleashing new monetization scenarios for online advertising.
4:45p-6:30p Exhibitor Reception
6:30p-7:00p Buses Depart for Dinner
7:00p-10:00p Attendee Dinner
7:30a-8:30a Breakfast
8:30a-9:15a Engaging Consumers in a Web Video World
Speaker:
Steve Mitgang, CEO,
Veoh Networks
Once considered the wild west of advertising, Web video has evolved into a primary source of entertainment for consumers and a meaningful consideration for major brands.
What have we learned about Web video audiences so far?
How can we better engage consumers with content and advertising as they spend more time watching “must-see PC?”
And what will happen as web video moves beyond the PC into new delivery systems and devices?
This session will explore new insights about web video audiences, key trends within today's web video space and perspectives on what the future of web video may hold in store.
Steve Mitgang, CEO,
Veoh Networks
Once considered the wild west of advertising, Web video has evolved into a primary source of entertainment for consumers and a meaningful consideration for major brands.
What have we learned about Web video audiences so far?
How can we better engage consumers with content and advertising as they spend more time watching “must-see PC?”
And what will happen as web video moves beyond the PC into new delivery systems and devices?
This session will explore new insights about web video audiences, key trends within today's web video space and perspectives on what the future of web video may hold in store.
9:15a-10a Panel Discussion: Engagement Metrics: Measuring the Success of Online Experiences
Speakers:
Moderator - David Hatfield, SVP, Products,
Marketing and Sales, Limelight Networks
Eric T. Peterson, CEO & Principal Consultant,
Web Analytics Demystified
Rajeev Kadam, CEO, divinity Metrics
Jason Lopatecki, CEO, Illumenix
Measuring the quality of engagement delivered creates the foundation for a rich media strategy. The promise is compelling: engage consumers in innovative ways and measure the results for real insight. This two-part presentation will first explore the current state of analytics and how to approach the problem. Later, the session will explore innovative solutions for connecting complex web interactions and video with insight into consumer engagement.
Moderator - David Hatfield, SVP, Products,
Marketing and Sales, Limelight Networks
Eric T. Peterson, CEO & Principal Consultant,
Web Analytics Demystified
Rajeev Kadam, CEO, divinity Metrics
Jason Lopatecki, CEO, Illumenix
Measuring the quality of engagement delivered creates the foundation for a rich media strategy. The promise is compelling: engage consumers in innovative ways and measure the results for real insight. This two-part presentation will first explore the current state of analytics and how to approach the problem. Later, the session will explore innovative solutions for connecting complex web interactions and video with insight into consumer engagement.
10a-10:30a Break
10:30a-11:15a Panel Discussion: Moving into the Cloud
Speakers:
Moderator - Michael Gordon, Chief Strategy Officer and Co-Founder, Limelight Networks
Christopher Brown, Dir. of Engineering,
Microsoft Edge Computing Network Group
John Engates, CTO, Rackspace
Mike Culver, Sr. Evangelist,
Amazon Web Services
Cloud computing offers a new disruptive economic model allowing companies to simply “plug” into the cloud to access on-demand computing power, storage or full blown applications, making it a cost-effective and flexible alternative to traditional computing. Although it is all the rage, it is still loosely defined. In this session we will take you through the types of cloud computing — from remote computing and storage, to Software as a Servicer (SaaS) to full utility computing platforms — and help you understand the benefits and impact of cloud computing to your digital media business.
Moderator - Michael Gordon, Chief Strategy Officer and Co-Founder, Limelight Networks
Christopher Brown, Dir. of Engineering,
Microsoft Edge Computing Network Group
John Engates, CTO, Rackspace
Mike Culver, Sr. Evangelist,
Amazon Web Services
Cloud computing offers a new disruptive economic model allowing companies to simply “plug” into the cloud to access on-demand computing power, storage or full blown applications, making it a cost-effective and flexible alternative to traditional computing. Although it is all the rage, it is still loosely defined. In this session we will take you through the types of cloud computing — from remote computing and storage, to Software as a Servicer (SaaS) to full utility computing platforms — and help you understand the benefits and impact of cloud computing to your digital media business.
11:15a-12p Panel Discussion: Bringing It All Together
Speakers:
Moderator - David Hatfield, Sr. VP, Products,
Marketing and Sales, Limelight Networks
Scott Sahadi, CEO, North America, ioko
Darren Person, CTO,
CBS Television Stations Digital Media Group
Darcy Lorincz, CEO, Origin Digital
This panel is the capstone discussion of the conference. In previous sessions, the conference explores cutting-edge user experiences, key rich media trends, and monetization strategies. These concluding remarks ground the theme of the conference, “from creation to consumption” in practical strategies and infrastructure required for the continued rich media explosion.
Moderator - David Hatfield, Sr. VP, Products,
Marketing and Sales, Limelight Networks
Scott Sahadi, CEO, North America, ioko
Darren Person, CTO,
CBS Television Stations Digital Media Group
Darcy Lorincz, CEO, Origin Digital
This panel is the capstone discussion of the conference. In previous sessions, the conference explores cutting-edge user experiences, key rich media trends, and monetization strategies. These concluding remarks ground the theme of the conference, “from creation to consumption” in practical strategies and infrastructure required for the continued rich media explosion.
12p-1:30p Lunch
1:30p Conference Ends
